How about Media exposure?
I used to live in Hong Kong – so whenever there's news regarding the island nation, I am very interested.
On Friday I wrote a post on Twitter about the MetroPark Hotel in Hong Kong and how guests can't leave the hotel due to Swine Flu – guests are effectively quarantined inside the hotel. Within an hour I was contacted by the BBC asking if I would be willing to be interviewed about my experience at the hotel.
They thought I was actually there and I could have been. It seems that the media is searching Twitter for certain keywords and if you have a relevant post you may be contacted.
Think about how you could use this strategy in your business. What are you doing that's relevant to news of the day?
Suzanne Muusers
I used to live in Hong Kong – so whenever there's news regarding the island nation, I am very interested.
On Friday I wrote a post on Twitter about the MetroPark Hotel in Hong Kong and how guests can't leave the hotel due to Swine Flu – guests are effectively quarantined inside the hotel. Within an hour I was contacted by the BBC asking if I would be willing to be interviewed about my experience at the hotel.
They thought I was actually there and I could have been. It seems that the media is searching Twitter for certain keywords and if you have a relevant post you may be contacted.
Think about how you could use this strategy in your business. What are you doing that's relevant to news of the day?
Suzanne Muusers
Business Coach for Entrepreneurs and Independent Financial Advisors
Scottsdale, Arizona
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