Thursday, May 21, 2009

Marketing is an Investment in Your Company's Future

I had to turn away a prospect today.

He found me on the internet, called me, and said "I need a new marketing plan – one that gets results right away. I don't want to sit around and wait for clients anymore. I want them to hire me now."

Well. Marketing is not a miracle.

It takes time to get results. You can't create a new business development plan and then expect it to produce instant results. It just doesn't work that way. If I could promise instant results, I'd be a multi millionaire sitting on the beach in Thailand, sipping a mojito while being waited on hand and foot.

The best marketing plans are devised based on the problem your target client seeks to solve. Goals are created, strategies formulated, and marketing activities acted upon. Plan on giving your marketing tactics six to twelve months to produce real results. Create a spreadsheet that tracks your results.

Marketing is an investment in your company's future. Let that investment have time to produce a return.

Need help? Try my business and marketing system:

Suzanne Muusers
Business Coach for Entrepreneurs and Independent Financial Advisors

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