Wednesday, December 31, 2008

Happy New Year!

Well 2008 is going, going, gone. It’s been a great year for me personally and professionally. I received my Competent Communicator Award from Toastmasters, made many new friends and acquaintances, began working with some very talented clients, and took my business to a higher level of success.

With 2009 will come tons of new clients, new passive revenue products, new public speaking opportunities, and a host of other wonderful things!

Rev up your positive attitude and see what you can do in 2009!!!

Happy New Year, Suzanne

Monday, December 29, 2008

Create the Right Business Goals for 2009

Last year at this time I wrote about who you want to be in 2008. This year I would like to touch on goal setting and how to create goals that will help you have a wonderful 2009.

The biggest mistake I see is unrealistic goals. For example, a 2009 revenue goal of $200,000 is a great goal if your revenue was $160,000 in 2008. An increase of 25% is reasonable and realistic if you create the actions and marketing plan to close the gap. If however you did $50,000 in 2008 such a large increase is not likely to happen and is more like wishful thinking.

Action Step for 2009: Set reasonable and attainable goals.

The second mistake I see is making one large revenue goal for the year - one big goal but no smaller goals to get where you want to go. If you want to bring in $200,000 in 2009, you need smaller goals that lead up to the big revenue goal.

Think of your goals like a pyramid. Your revenue goal belongs up at the top of the pyramid. Your smaller goals help you achieve the bigger goal and they support the structure of the pyramid.

Action Step for 2009: Create smaller goals that lead up to your revenue goal

The last mistake I want to touch on is: What held you back from real success in 2008? Be honest with yourself. I am willing to bet that you need to take more risks to attain the success that you really want. Make a goal that will support you in getting real exposure for your business in 2009. Make sure it gets you out of your comfort zone – when you’re comfortable, you’re not growing, and when you’re not growing you won’t easily reach your goals.

Action Step for 2009: Get out of your comfort zone!!!!

Suzanne Muusers
Business Coach for Financial Advisors and Entrepreneurs

Saturday, December 13, 2008

There Are No Quick Fixes

Lately I’ve had a rash of emails and phone calls from people who are seeking someone to fix their business, real quick. They are looking for a magical remedy or quick fix that will take their business from struggling to success in one month or less.

The truth of the matter is that YOU as a business owner must take responsibility for your own business in this challenging economy. You can hire a coach to help you develop success skills and position your business through effortless marketing, but YOU must do the work itself.

We have all come to expect instant results in this instant gratification world we live in, but the truth is that there are no short cuts. We have drive through Starbucks and drive through McDonalds. There are no drive through “fix ‘er up real quick” solutions. No drive in and come out the other end with a brand new business position and ten new clients. If you have a business that looks just like every other competitor out there, it will take some time to reposition and find out where your ideal clients are hiding. If you have a brand new business, it will take time to refine your strategy and get clients.

What you don’t want to do is hibernate until this moody economy passes by. That is sheer foolishness. Use this time to think deeply about what you want out of life and how your business can support you in living your dreams. Then create a marketing plan that will give you what you want.

Suzanne Muusers
Business Coach for Entrepreneurs and Financial Advisors

Friday, December 5, 2008

The Biggest Coaching Myth – Only Beginners Need a Coach

I received a Free Session Form in my email inbox yesterday. There is a Complimentary Coaching Session Form on my website for entrepreneurs and one for Financial Advisors. So I called the person to see when he’d like to set up phone call. Just as review I mentioned that I work with clients a minimum of six months (although most work with me six months to a year) and my fees start at $400 per month. He said “Well I’m not a beginner so I don’t need a constant coach. I’ve been in business for many years.”

There is a misconception out there that only beginning business owners or those that need “help” are the ones hiring coaches. This is simply not true. Very successful experienced people hire coaches to help them reach far higher than they have before. We can all get a little myopic in our own world. With a coach, you have a business partner who can see things you don’t see. You also get someone who will push you out of your comfort zone to achieve things you never would have on your own. Most of my clients are already successful and they have just scratched the surface of their potential. They are earning from several hundred thousand to millions and they know the value of a business partner in their coach.

Read What is Business Coaching? to learn more.

Suzanne Muusers

Business Coach for Entrepreneurs and Financial Advisors