Saturday, December 13, 2008

There Are No Quick Fixes

Lately I’ve had a rash of emails and phone calls from people who are seeking someone to fix their business, real quick. They are looking for a magical remedy or quick fix that will take their business from struggling to success in one month or less.

The truth of the matter is that YOU as a business owner must take responsibility for your own business in this challenging economy. You can hire a coach to help you develop success skills and position your business through effortless marketing, but YOU must do the work itself.

We have all come to expect instant results in this instant gratification world we live in, but the truth is that there are no short cuts. We have drive through Starbucks and drive through McDonalds. There are no drive through “fix ‘er up real quick” solutions. No drive in and come out the other end with a brand new business position and ten new clients. If you have a business that looks just like every other competitor out there, it will take some time to reposition and find out where your ideal clients are hiding. If you have a brand new business, it will take time to refine your strategy and get clients.

What you don’t want to do is hibernate until this moody economy passes by. That is sheer foolishness. Use this time to think deeply about what you want out of life and how your business can support you in living your dreams. Then create a marketing plan that will give you what you want.

Suzanne Muusers
Business Coach for Entrepreneurs and Financial Advisors

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