The economic news this New Year hasn't been that great. Bank woes, the Madoff scam, Bank of America aid package. It's time to ignore the bad news and take matters in to our own hands.
I spoke with a small business owner recently about motivation and how to keep going out there to get new clients. He had decided to skip several networking events since there was a cost of $25 or so for each. He had essentially stopped networking all together. The first thing we decided was that he should NOT stop networking.
Despite all the negativity in the media, you should not stop networking. Instead, I propose that you work on a new 30 second elevator speech. It might be time to reinvent yourself and create a new "HOOK", something to make you different and memorable.
Here's a great tool I wrote in 2007 and updated recently: How to Write Your 30 Second Commercial
There's a PDF you can download and print out so that you can do the exercise off line.
My best advice is to stay positive, keep moving, and reinvent yourself. You will be in a much better position as this cloud lifts if you maintain an active schedule. If you're having trouble deciding what strategies you need to employ, complete a Complimentary Coaching Form on my website. Now might be a great time to create a new marketing approach using Business Coaching.
I spoke with a small business owner recently about motivation and how to keep going out there to get new clients. He had decided to skip several networking events since there was a cost of $25 or so for each. He had essentially stopped networking all together. The first thing we decided was that he should NOT stop networking.
Despite all the negativity in the media, you should not stop networking. Instead, I propose that you work on a new 30 second elevator speech. It might be time to reinvent yourself and create a new "HOOK", something to make you different and memorable.
Here's a great tool I wrote in 2007 and updated recently: How to Write Your 30 Second Commercial
There's a PDF you can download and print out so that you can do the exercise off line.
My best advice is to stay positive, keep moving, and reinvent yourself. You will be in a much better position as this cloud lifts if you maintain an active schedule. If you're having trouble deciding what strategies you need to employ, complete a Complimentary Coaching Form on my website. Now might be a great time to create a new marketing approach using Business Coaching.
Suzanne Muusers
Business Coach for Entrepreneurs and Financial Advisors
Business Coach for Entrepreneurs and Financial Advisors
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