Monday, September 19, 2011

Cooking Classes Client Appreciation Event


The most fun I can remember having during a business event has been the cooking classes I've attended that were put on by Scottsdale Business Network. These events were held at Classic Cooking in McDowell Mountain Ranch, Scottsdale Arizona.  

Can you imagine the scene? Business owners coming together in a non business environment to spend time together cooking several dishes, drinking wine, laughing, and finally eating the meal we prepared, all the while being watched over by the chef, Pascal Dionot.

In my continuing series on Client Appreciation Event Ideas, today we will look at the elements that go into a cooking Class event.  Past posts have focused on How to Host a Wine Tasting Event, putting on a Golf Event, and how to host a Sporting Event.

Who to Invite
In a cooking class, the key to success is who you invite. A good mix of personalities is important for conversation so review your "A" client list and look for a good balance of extroverts and introverts. Most classes have a limit of 30 participants so 14 couples plus you and your spouse should do it.

Where to hold the event
An upscale cooking school is ideal. I would google "cooking schools" in your area and try to find a school that caters to those who want to have fun rather than learn a new profession.

How much will it cost?
The approximate cost per person for this type of event is about $100.00, so for 30 participants you are looking at a cost of $3000.00 including food and wine. Obviously you want to reserve invitations for those really special clients that you can call Ideal –the clients you would like to duplicate.

Why is this fun?
Getting together with your clients, putting on an apron, drinking wine, and learning a new recipe is fun. The chef will give you preparation tips, and demonstrate how to professionally dice, cut, and arrange the ingredients for your dish.  I must say that I have learned some great kitchen prep techniques in this manner and made some good friends. Why not give it a try as part of Infatuation Marketing – getting your clients to become infatuated with you and what you do for them.

Suzanne Muusers
Business Coach for Savvy Entrepreneurs

Monday, September 12, 2011

You Deserve It When You Earn It


My husband and I just returned from a long weekend in Northern Arizona where we hung out with family, made some delicious meals, drank some good wine, and had a great time. We certainly deserved to take time off as we have been very busy the past few months with new products and new clients and we really needed the rest. 

How hard are you working in your business?
Are you really doing all you can to grow personally and professionally?

Have you ever met people who coast along on others' coattails? They seem to be successful but on closer inspection they have simply hitched a ride on someone else's success. This was the case with my husband's former business partner who announced one summer that he and his non-working spouse were taking a six-week trip up the California coast because they deserved it. They then proceeded to raid the company checking account at every stop they made taking money for assorted non-business expenses. In my book, they would have deserved it if they had saved up the funds in their own account. Thankfully my husband is no longer in business with this lazy crook and accomplice wife and he's much better off.

Have you hitched a ride on someone else's success? Do you feel that you deserve to take time off? If you've been putting real effort into your business growth then you certainly deserve it. Unfortunately many people say they deserve a break or reward when in fact they don't.

A new Florida client recently confided in me that he has been riding an accidental success wave without any real effort by accepting referrals from a powerful CPA. He's grown by mostly luck. Now that the CPA has retired he has realized he's actually going to have to do some real work.  

You deserve success when you EARN it. What are you doing to earn it?

Suzanne Muusers