Prosperous Business: Using Video Marketing to Grow Your Business

The following is an interview with Joey Sampaga and Linda Hall, partners in First Priority Financial, a Mortgage Brokerage located in Scottsdale, Arizona. Joey and Linda have managed to build a highly successful mortgage business in a challenging market by partnering and using Video Marketing to stand out from the crowd. See a sample of their video marketing below.

Tell us about your business
First Priority Financial is a Mortgage Brokerage. We mainly focus on Residential Home Loans (Conventional, FHA, VA, USDA, Jumbo, 203K, etc.). We do purchase and refinance transactions.

How are you handling the current economic environment?
We have truly been blessed during these economic times. Our business has be extremely busy. One thing we don’t do is listen to negative media. In fact, we are always surrounding ourselves with other motivated and successful people to keep the enthusiasm and the positive energy flowing.

What makes you different and able to do well in the face of negativity all around us?
One thing that really sets us apart is the “Giving Without Expectations” type mentality. We go the extra mile to provide value, education and enrichment to our clients and to our referral partners. We look forward to finding and using the latest technology to help our clients and referral partners get to the next level. One of the technologies we use is Video “VIRAL” Marketing. I feel that one of the most important things we do is we stick to the basics… building our relationships with our Clients and Referral Partners by telephone, hand written notes and the latest communication technologies. Of course, nothing can beat the “Personal Touches.”

Tell us about the marketing tactics that are working for you in spite of this economy:
As mentioned previously, what is working for us is:
1. Phone Calls
2. Hand Written Notes
3. Face-to-Face meetings
4. Video “VIRAL” Marketing (this brands you as a true professional, people will like and trust you… if done right).
I know I listed four things, however, I would classify them under the “Personal Touch” category.

What advice do you have for those starting a business right now?
Stick to the basics. Build relationships with your clients and referral partners. Be personal and genuinely care about them. I always say that people love to do business with people they like. Make your phone calls, then write a personal note, then setup a face-to-face meeting. Create Video “VIRAL” Marketing videos to keep your face in front of them.


Here's a sample of Joey's Video "Kick Your Own Butt 101" with Dawn McAuley:
Please click the Play button to view

You can subscribe to Joey's Video Marketing here: Kick Your Own Butt 101

Prosperous Businesses - Peak Concierge Services

The Prosperous Business Series - This is the first in a series of posts about business owners that continue to market and take risks to build their businesses and do so with a smile on their face.

Tell us about your business concept

Our Motto at Peak Concierge Services is: Call the Peak. Call it Done! This motto really tells it all. If you have a closet that needs organized, an event that needs planed, or a car that has to be detailed - call the Peak. We offer a great variety of Personal Assistance and Concierge Services, incl. grocery shopping, errand running, pet and house sitting, complete house management, event planning and co-ordination … the list is endless.

How are you handling the current economic environment?

I am very grounded in understanding that my personal "reality" (what I believe, what I chose to focus on, etc.) has a much greater impact on my business then the overall economic environment. That is not to say we are not affected by it - we just find ways to make it work in our favor. For example: New home builders are really struggling at the moment - so we created a value added proposal for them to differentiate their upscale neighborhood in the market place. Peak Concierge Services has just been approved by another Home Owner Association to offer services directly to the home buyers! This is a direct result of the changed economic environment.

Tell us something about your business philosophy? What makes you different and able to do well in the face of negativity all around us?

We start our day with 5 minutes of noticing and appreciating all the good that we bring to clients and the good that we have in our lives - that really has an impact! Our services are very personal and we earn our clients trust with every visit, every task completed. Our business philosophy is to provide a great experience each and every time we do something for our clients. Here is an example: quite a few of our homeowners have second homes here in the valley - so at the initial visit we place an " Ancient Prayer for the traveler" on their bed - welcoming them to their second home -I cannot tell you how many compliments we have received for this gesture. So our philosophy is to "WOW" our clients and trust that they are telling their friends about us - and this really works.

Tell us one marketing tactic that is working for you in spite of this economy

We think about how we can let clients know about our services in an inexpensive way! We have an internal competition going on: Who can think about more "free" creative ways to get the word out about Peak Concierge Services… and it works. Also using great resources like the book "Get Clients Now" and Networking with successful individuals that share some of the same ideas also helps a lot. Despite what we hear on the news - the sky is still up there and there remains plenty of work that needs to be done!!! Now more than ever we can prove that we help with the positive change in our client's lives!

What advice do you have for those starting a business right now?

Get really clear on why you want to start a business and what value you are offering to your clients. The clearer the vision the easier it will be to find the way there. Then, surround yourself with positive influential individuals, find a mentor, and listen! Believe in yourself and prepare to work hard (with a smile on your face) and off you go!