Friday, December 5, 2008

The Biggest Coaching Myth – Only Beginners Need a Coach


I received a Free Session Form in my email inbox yesterday. There is a Complimentary Coaching Session Form on my website for entrepreneurs and one for Financial Advisors. So I called the person to see when he’d like to set up phone call. Just as review I mentioned that I work with clients a minimum of six months (although most work with me six months to a year) and my fees start at $400 per month. He said “Well I’m not a beginner so I don’t need a constant coach. I’ve been in business for many years.”


There is a misconception out there that only beginning business owners or those that need “help” are the ones hiring coaches. This is simply not true. Very successful experienced people hire coaches to help them reach far higher than they have before. We can all get a little myopic in our own world. With a coach, you have a business partner who can see things you don’t see. You also get someone who will push you out of your comfort zone to achieve things you never would have on your own. Most of my clients are already successful and they have just scratched the surface of their potential. They are earning from several hundred thousand to millions and they know the value of a business partner in their coach.


Read What is Business Coaching? to learn more.


Suzanne Muusers

Business Coach for Entrepreneurs and Financial Advisors

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