Monday, December 6, 2010

Revenue Goals and Marketing Metrics for 2011


What would it take for your business to generate a revenue increase in 2011? Give this some thought as you do your end of year planning and think about what needs to change in you and your business. Since you've been measuring your marketing (you have, haven’t you?), you'll know what to let go of and what to continue. But let me ask you, what exactly are you measuring? What are your marketing metrics?

In order for us to grow as a person and a business owner, we need to track specific metrics over time to analyze where we're growing. Reviewing this data on a quarterly and annual basis helps us to be better business owners and to think strategically. For example, if we see that over time the number of unique visitors to our website is stagnant, then we know that in order to grow and bring the firm into the 20th century, we need to investigate internet marketing tactics to improve this metric.

Here's a brief list of metrics:
New clients
New investible assets
Cost per new client acquisition
Conversion ratio
Referrals per client
Website pagerank
Unique website visitors
Facebook fans
Newsletter sign ups

What marketing tactics do you need to implement to reach your BIG revenue goal for 2011? Where are your opportunities for growth in 2011? What tactics have you not included in your business plan? We all have weaknesses or areas that need attention. What are yours?

Which area below needs work in your plan?
Trade Shows
Event Marketing
Public Relations
Online Advertising
Print Advertising
Social Media
Video Marketing
Email Marketing
Website Marketing

What I want for you in 2011 is bigger financial success so that we can put the Great Recession behind us.  It's time to move on and reach for the life we want. How are you planning to grow your business in 2011?

Suzanne Muusers
Business Coach for Financial Advisors

2 comments:

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