Friday, February 12, 2010

Marketing, Change and Success

Hiring a coach is all about change. Clients come to me for help growing their businesses.  I make it very clear that hiring a coach is a good first step, but the real measure of success is the action taken afterwards AND the willingness to get out of your own way.  You may want change, but are you willing to do what it takes?

If you've heard of the Pareto Principle, you know about the 80/20 rule: 80% of the effects come from 20% of the causes. I like to say that change is 20% action and 80% in your mind.  You may really want change, but your mind may be holding you back. You may really want more clients, more income, more success, but you want it to come easily. Marketing reluctance may prevent you from taking the scary actions that bring real success.

That's why coaching is so effective. A professionally trained coach (not someone who adopts the name "coach" without the training), can help you get beyond your mind and into the actions that really make a difference.

People ask me all the time "What are the hot marketing strategies that advisors are using in the current market?" You don't need a coach to find out what's hot.  There's plenty of information out there. There are books, classes, and blogs like this one that have strategies galore. It's not the strategy that will make you successful; it's the RIGHT marketing strategy for YOU – the one that suits your business model - which you are WILLING to implement. And it's the 80% "mind thing" that could be holding you back. The mind thing that a coach is trained to help you overcome.

My point: If you continue to do the same things you're doing now, you'll get the same results you had in the past. Change requires BRAVE action on your part.

Business Coach for Entrepreneurs & Financial Advisors

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