Thursday, October 9, 2008

Don’t Panic! The sky is not falling in on your business!!!

My clients and acquaintances are calling and asking about what they should do with their business during this global economic crisis. Many are scared - we all know that acting on fear is the worst possible thing you could do.

So here is my take on things you can do:

1. Stop listening to IDIOTS like Suze Orman and Jim Cramer!!!! They are fear mongers that live off selling magazines and television shows that spew irresponsible viewpoints. All they care about is getting their mugs on the camera of equally irresponsible news programs on CNN and the like.

2. CALM DOWN! Take a deep breath and don’t let negative emotions get to you.

3. Don’t rush to make any decisions that you may regret later.

4. FOCUS on your business and what you do best.

5. Do NOT stop improving your skills or your marketing. Studies show that those who reduce their marketing activities in times like these have a much harder time coming out of it.

6. DO keep on top of your client and prospect relationships.

7. Take a CONTRARIAN view and tell everyone NOT TO PANIC. Be an example of what is possible if you put your mind to it.

8. FOCUS on the opportunities. While everyone else is running scared, what opportunities can you take advantage of?

Slow and steady wins the race. If you decide the world’s markets are crashing and you jump on the band wagon then you are contributing to the negativity. Six months from now this will just be a memory.

Suzanne Muusers


Melissa M. Loukas said...

What a refreshing thing to read and keep in mind. People focusing on their business, and what the people do best, is a sure-fire way of keeping level-headed and focused on what will bring prosperity ... the business!

Unknown said...

Loved it, Suzanne!
The eight points were Fantastic! Especially, #1!


Teresa Cole said...

You’re so insightful! I like number 7 the best. It seems when others are backing off it’s the perfect time to move forward. I always think of it as less competition & I say; “now is my opportunity!”