Thursday, August 14, 2008

Find Your Drive to Succeed – Don’t Rest On Your Laurels!

Today I am going to challenge one of your assumptions.

Did you know that the vast majority of small business owners and entrepreneurs are NOT FINANCIALLY SUCCESSFUL? Let that sink in for a minute. Most entrepreneurs fail to create a viable, saleable business that will allow them to take time off and live a good life.

Do you know why?

Almost all business owners have some type of success at sometime in their business career, but they fail to follow a consistent pattern in their marketing and business efforts. In other words, they win a nice deal or get to the place where they are making a decent living, and then they COAST.

Or, they get lazy. They don’t want to get out of their comfort zone so they just continue to do what they have always done and they continue to get what they have always gotten: mild success.

Or they refuse to take responsibility for their success.

I want to tell you about a client who told me recently that he wanted to make more progress in our coaching journey. We had been working together for 6 months. His business provides him with low to mid six figures a year in recurring income. But he could do FAR more. His goal was to double that in 5 years.

In working with him, I tried to get him out of his comfort zone.

I said: How do you want to make yourself different from everyone else? He said: I don’t know.

I said: You are very knowledgeable. How can you take this knowledge and make a name for yourself? He said: I don’t know.

I said: You are a great public speaker but you haven’t been out there in a while. How can you use this skill to help your business? He said: I don’t know.

And so it went for six months. I could not get him to get out there!!! So I said “In the years ahead, if you go for one week without feeling butterflies in your stomach, then you are not doing enough to build your business.”

Really successful business owners are DRIVEN to succeed. They don’t rest on their laurels. They do the brave things to build their business.

Make sure that person is YOU.

Suzanne Muusers

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