Wednesday, November 10, 2010

Why Are Core Values Important?

Business growth, hiring the right people, and attracting your Ideal Clients –that's what establishing your Core Values can do for your business.  Entrepreneurs that fail to identify their Core Values are missing a great opportunity to grow both personally and professionally.  By identifying your Core Values you could completely change your business and where you are going in the future.

Ponder these questions:
*What does your company really stand for?
*What values are important to you?
*What do your clients receive from your company that is of great value?

At some point, you'll need to hire additional staff if you want to grow your business and have a life at the same time. When writing your employment ad, how will you position your company so that you attract talented, ambitious people? You can start with telling them what your company stands for and what you believe in.

When meeting with prospects, you'll want to educate them on your guiding principles and what makes you different. Communicating your Core Values helps you to attract the kind of clients that you are best at serving.  

Sample Core Values:
Responsibility – Transparency - Full Disclosure – We are paid to manage clients' accounts and there is full disclosure as to how we are paid.
Ethics – Honesty – Integrity – We do what's right for the client.
Holistic Approach - We look at our clients' entire financial situation, not just their investments.
Security – Protection – Safety - We help to limit risk for our clients.
Teamwork – Everyone in our office works together as a team to help our clients accomplish their goals.

What do you do with your core Values once you've created them? Write Your Mission Statement Based on Your Values.

At some point in time solopreneurs and small business owners alike seek to grow their business, get new clients, and hire new employees. Core Values can help you accomplish these goals.

Suzanne Muusers
Business Coach for Financial Advisors

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