Thursday, December 10, 2009

Step Outside Your Comfort Zone with Your Marketing

Have you allowed yourself to get too comfortable with your marketing? We all do it. We get used to being the Technician in our businesses which makes us relaxed, plump and happy.  It's nice to sit at your desk and wait for the phone to ring. When people call us it means they want something. If we have to make the calls, we are pushing ourselves on our prospects and clients.

In Lack of Progress on Your Goals I wrote about how to make more progress with your goals. Point number four "Not willing to step outside comfort zone – you don't want to leave your comfy chair" speaks to our propensity to do what's safe.  But to build a financially successful business we must learn to take risks and to do the scary things.

That’s what I help my clients do, but I also have to force myself to do the intimidating actions too. What kind of coach would I be if I didn't push myself?

Fear Rears its Ugly Head
A few weeks back I started coaching a new client. I could tell he was intimidated about coaching, perhaps because he didn't really understand how it works.  I had told him that I would ask him to "do more and be more" while working with me.  In our first official session I asked if he did much public speaking.  He said "No, I don't find it to be worthwhile."  I pressed further and here's what he told me. "By the time you put all the work into creating the presentation, setting up the venue, confirming the attendees, and having the wholesalers show up, it's just not worth it." 

Of course it's not worth it if you have others do the speaking. Prospects are there to hear YOU speak, not a nameless, unknown representative of a product-driven company. Your job is to connect with your prospects and let them experience who YOU are and what you're about.  Your job is to create a talk explaining the BENEFITS of working with you. You must show them your VALUE and AUTHENTICITY.  

So how can you step outside your comfort zone?
Do what's scary. Do what intimidates you. If you're comfortable you're not growing. When you're not growing personally it's doubtful you'll be growing professionally either.  Try new things. Speak up. Talk to people you wouldn't normally talk to. Volunteer for something. Take more risks. You'll find that you will grow into new skills and you'll be a better person for it!

Grow Your Business and Prosper!
Suzanne Muusers
Coach for Financial Advisors and Entrepreneurs

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