Thursday, June 4, 2009

Financial Advisor Marketing E-Course

I've just spent the last eight months writing a Marketing E-Course for Financial Advisors and now I'm done! The website went live yesterday and I even made a sale already.

Celebrations are in order!!

I've been coaching advisors since 2004, so I've learned about their challenges, problems, and solutions to those problems. Many advisors are lone rangers out there running a practice all by themselves. They tend to be a secretive lot, not wanting to share what works with one another. So what happens is that they don't really know how to run a practice like a business. Many don't get the mentoring they need to be really efficient, strategic, and effective with their marketing.

So that's why I created the marketing course. I wanted to deliver a course that would show advisors step by step how to create a profitable practice that runs like a business should. I think the biggest challenge I had during the last eight months was finding the time to research and write all the lessons (there are ten in all). But now it's done and I've already got passive revenue streaming in.

** What problems are you solving for your clients?
** Why do they come to you?
** What can you create that would help make their lives easier?
** Could this be a product you could sell?

This is what I call BIG PICTURE GOALS. We are oftentimes so immersed in our business that we forget to look at the future. If you can create products that solve your client's problems, you can create a passive revenue stream AND become an expert at the same time.

I ask you to think about the future, not just the present. Take action and create some big picture goals.

Suzanne Muusers
Business Coach for Entrepreneurs and Financial Advisors


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