Monday, September 15, 2008

Website Marketing: Use SEO or You’re SOL!


Since I tend to focus on marketing and branding, people often ask me to recommend a web designer who can design a beautiful website.

They are usually entrepreneurs who are ready to move on to their second or third website. They have learned what makes them unique. They have found a target client that they work best with, and now they want a new site to announce their new position to the world.

What most people don’t understand is that you MUST have not only good design, but also search engine optimization. If you don’t have both good design and SEO you are SOL!

There are so many crappy websites out there. They are poorly designed, based off a template, or one those “build it in an evening” sites.
These sites will do NOTHING for your business.

Suzanne’s Golden Rule of The Day “If you want clients who will pay you your highest fees ever, you must hire a professional designer to give you your best look ever.”

In addition to good design you need someone who understands search engine optimization. If you can’t find someone who has a good understanding of SEO, you may have to learn it yourself so that you can guide your designer.

Because if you don’t have BOTH good design and SEO, no one is going to find you online. There. That’s my diatribe for the day!


Suzanne Muusers
Grow Your Business & Prosper!
Business Coach for Entrepreneurs and Financial Advisors

1 comment:

Brate said...

Hiring someone to optimize your website would be a really good idea if you have a new website and/or business venture. Using the services of an experienced Offshore SEO company will give you exactly the results you need. SEO companies are trained to generate a steady continuous flow of quality traffic in order to achieve more revenue for your business. This is one of those factors that many of the people are ignorant of. I am a physicist, and run my own clinic. Marketing was a part that generally doctors are unaware of. I made one website which I though would help me ameliorate my business, but it doesn’t make a great difference as it was far not found on search engines. Then, I came across a website designing and marketing company named as medicalwebexperts.com, with which I had a contract for advertising and optimizing my website to make it google-friendly. The main problem with my website was found to be improper website coding, which resisted my website to be listed in top most search. The company did well in reconstructing my website, making it popular using SEO techniques. The benefits are slowly coming into action. Website helped me getting a good sum of patients at my doorstep. Web marketing really helped my business work, making my investments in SEO worthy.