Friday, April 18, 2008

Get Yourself a WOW Business Card – Please don’t bore us at networking events!

You’ve all heard me drone on and on about how important it is to have a professionally designed business card. Well today I’m at it again. I just came back from a lunch networking event where I walked away with 15 business cards.

Since I’m a professional brand and business card consultant, I decided to try an exercise when I returned to my office. I decided to sort the 15 business cards into A, B, & C piles just to see how they stacked up in terms of professionalism. What ended up with was absolutely no cards in the A pile. Two cards in the B pile. Thirteen cards in the C pile.

The two cards in the B pile both have a professionally designed logo, good use of color, and all the standard info. What they didn’t have that could have moved them to the A pile was a benefit-driven tagline and a call to action.

All the cards in the C pile ranged from just barely adequate to plain boring. One was printed with only one color. Dull. One was completely unflattering for a flower store. Hello? If you are selling something that appeals to the eyes, like flowers, create a FABULOUS visual card with a four color photo of a beautiful flower and juicy copy. Invite people to your flower store with an offer of some sort.

Why is it that business owners are resistant to spending money on their number-one most-utilized marketing material? Don’t they realize that having a FABULOUS business card is the cornerstone to Effortless Marketing?

If you’re ready to take the plunge and spend some money where it will give you the most benefit, please take my Business Card Quiz. What I want for you is a kick-butt business card. One that causes prospects to say: “Wow! This is a really cool business card.”

It just might be time for you to reinvent yourself through your business card.

Grow Your Business and Prosper!
Suzanne Muusers
Business Coach for Entrepreneurs & Financial Advisors
Scottsdale, Arizona

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