Monday, March 3, 2008

New Marketing Ideas for the New You!

New Marketing Ideas for the New You!

Have you ever realized that you were stuck in a rut? Doing the same things week after week. Month after month. We’ve all heard the definition of madness: doing the same thing over and over but expecting different results.

Well, if you haven’t tried any new marketing activities lately, you could be stuck in a rut. A good Marketing Plan has several components. You should be doing 4-5 different types of marketing and they should be not only passive, but active.

What I mean by this is if your marketing plan includes 1. Advertising 2. Website 3. Direct Mail Postcards. Each one of these activities is passive. You are not coming into contact with your target clients by engaging in these activities. You may need to shake it up a bit and try something new, preferably activities where you are actively engaged in conversation with your target clients or asking them to take some sort of action.

Here are a few ideas:
· An ecommerce website with a shopping cart
· A special free report for visitors to your website
· Autorepsonders designed to send out automated messages to your clients on a regular interval
· Pay Per Click Advertising to get visitors coming to your website
· Personalized email signature with a digital business card
· A monthly ezine for prospects
· E-books
· E-courses
· Podcasts (a digital recording of a radio broadcast or similar program, made available on the Internet for downloading to a personal audio player)
· Sending a postcard and following up with a phone call ***talk to your prospects
· Give a workshop or seminar – offer a free drawing to collect prospect names – ask for permission to add them to your ezine list
· Create a Client Birthday Club – send birthday cards to clients and follow up with a “How are you?” phone call
· Send a Press Release regarding an event you are having
· Write articles that solve problems for your target client and post them at article banks. Provide a link to your website in the article.
· Call clients you haven’t seen recently and invite them for coffee
· Join Toastmasters to improve your speaking skills

It’s the year 2008, so it’s time to do something new. Get out of that rut and position your business for success!

Note: If you want to kick it up a notch with your marketing, consider being one of the first to purchase my business planning and marketing system: The Two Page Mini Business Plan™ For Entrepreneurs and Independent Professionals. The Six Step Guide to Writing a Business Plan that’s Fast, Easy, and Get’s Results. It’s coming soon!

Grow Your Business and Prosper!
Suzanne Muusers
Business Coach for Entrepreneurs and Financial Advisors

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