Monday, February 11, 2008

Readers are Leaders - What it takes to make it as an entrepreneur

Today I was talking to a new client about building his business. He's a well established entrepreneur who wants to step outside his comfort zone and try new ways to market his business. When I asked if he likes to read he chuckled and said "It's not my favorite activity."

Business owners come to me to establish new behaviors. Truthfully, if my clients continued doing everything the way they've always done them, nothing would change. So why hire me?

To reach new heights of business success we all need to try new things. If you're not used to reading, you may want to get into the habit. What's on your reading list right now? I have a stack of books on my bedside table and I tend to go through about two per month. I also read quite a few periodicals including business journals, financial magazines, health related magazines, coaching related materials, and my all time favorite Entrepreneur Magazine.

Does all this reading give me a competitive advantage? You bet it does. I am always well versed in what's going on in the business world. I'm up on new tools and technology, and the latest techniques in my field.

So what's your entrepreneurial vision of where you want to take your business? Readers are Leaders. What reading materials could help you?

This is just one of the activities I encourage my clients to take make a part of their day so that they can make it as an entrepreneur. So, did my client decide to do more reading? Of course!

To learn more, click here to read an article I wrote about 10 Tips to Make it as an Entrepreneur

Grow Your Business and Prosper
Suzanne Muusers
Business Coach for Entrepreneurs and Financial Advisors

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