tag:blogger.com,1999:blog-1109778023545079507.post3826000832487845890..comments2009-07-25T14:41:47.647-07:00Suzanne Muusershttp://www.blogger.com/profile/03297551048880397282noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-1109778023545079507.post-41785444556929892902009-07-25T14:41:47.647-07:002009-07-25T14:41:47.647-07:00Hi Deb,<br />I always look at where the contact was originally made. Your newsletters just serve to keep the contact in your pipeline.<br />SuzanneSuzanne Muusershttp://www.blogger.com/profile/03297551048880397282noreply@blogger.comtag:blogger.com,1999:blog-1109778023545079507.post-28667523374839164322009-07-23T05:13:42.164-07:002009-07-23T05:13:42.164-07:00What a wonderful way to look at marketing. As a numbers person, I struggle to understand marketing and how to value the different strategies. A quantitative approach is just what I need.<br /><br />I wonder, however, what to do when a contact is made at a seminar I taught, then &quot;warmed&quot; by my newsletter, then pushed by a referral -- which strategy does that get counted under? Public speaking, Newsletter, or Referral?<br /><br />Deb Howard Greenleaf<br />Greenleaf Virtual Accounting<br />http://www.greenleafaccounting.comDeb Howardhttp://www.blogger.com/profile/02265605416328793571noreply@blogger.comtag:blogger.com,1999:blog-1109778023545079507.post-90581659407503634602009-06-27T08:19:32.797-07:002009-06-27T08:19:32.797-07:00Hi Suzanne,<br /><br />Thank you so much for the helpful information. I often wonder how to even begin tracking this and you have made it very simple.<br /><br />I look forward to reading how others track their marketing efforts.<br /><br />Tanya<br />Miss Details Design<br />http:www.missdetails.com/blogmissdetailshttp://missdetails.myvidoop.com/noreply@blogger.comtag:blogger.com,1999:blog-1109778023545079507.post-29592988079649903682009-06-23T05:13:01.164-07:002009-06-23T05:13:01.164-07:00Hi Suzanne,<br /><br />I work for a small consulting firm in London that helps entrepreneurs of technology companies increase their revenues. We get involved in executing high-value sales, establishing channel partnerships, and all the strategic and operational work that enables those deals.<br /><br />Something we developed to measure marketing was the idea to keep track of what we call a Lead Diversity Index.<br /><br />In essence this is the number of new leads multiplied by the number of lead sources^2 (squared). So we put more emphasis on the number of different sources that are working than the number of leads. We assume that once they are working at all they can be scaled up.<br /><br />By tracking this Index on a monthly basis we get a good idea of how our clients&#39; lead generation programmes are performing.<br /><br />Paul Higgins<br />Rapid Innovation Group<br />http://rapidinnovation.typepad.com6p010536a95432970chttp://profile.typepad.com/6p010536a95432970cnoreply@blogger.com